Tuesday, May 19, 2015

The Perfect Provenance Previews New Smile Collection Announcement

The Perfect Provenance Previews New 
Smile Collection to Benefit 
Operation Smile at NYC Smile Gala

Greenwich, CT -- May 18, 2015 – The Perfect Provenance, a new art inspired retail concept store and cafĂ©, that will launch this fall in Greenwich, CT, previewed a special collection of products – The Smile Collection --  to benefit Operation Smile at their 13th annual Smile Gala in New York City on May 14th.   The Operation Smile NYC Gala was hosted by actress Kate Walsh, who spoke passionately about volunteering on a recent medical mission, and also featured special guest Eli Manning
Lisa Lori, founder of The Perfect Provenance and Operation Smile Founders Circle member, previewed two products – 100 percent organic cotton tee shirts and custom designed Belgian Linen Tote Bags – during the event with her son Luke Lori, who designed the artwork for the collection.    They are now available for sale at www.theperfectprovenance.com; women’s and men’s tees retail for $45 each; children $40 and tote bags for $260 & $265.
During the event’s Smile Auction, each attendee who pledged a smile or made a donation received one of the new tees, and the hosts as well as the evening’s honorees, each received a Smile Collection Tote Bag with a pair of tees.   20 percent of the profit of the sale of each of these items will benefit Operation Smile. 
The Smile Collection is inspired by Lisa’s three children --Zack, Luke & Griffin. When they were born they couldn’t smile due to a rare medical condition called facial paralysis. They each had life changing surgeries that gave them beautiful smiles. Inspired by the three brothers, The Perfect Provenance Smile Collection is dedicated to helping children around the world smile.   Giving back will be an integral part of The Perfect Provenance’s mission, and the company hopes to shine a light on many worthwhile organizations through philanthropic partnerships.  

Smile Collection tees and totes

About Lisa Lori
Lisa Lori is writer, wife, mother, brownie eater and a passionate advocate for the disabled, as her children have faced numerous medical challenges. She was a public relations and marketing professional for more than 25 years including as the owner of her own firm Lisa Lori Communications, a luxury and lifestyle marketing communications firm she ran for more than 13 years.  Most recently, she has been a contributing writer to the Huffington Post, KD Hamptons, Babycenter.com, Fit to Inspire and the author of her blog The Exclusive.  
About the Smile Collection
Smile Collection tees are made with 100 percent organic cotton, with water based inks in Sonoma, California through a partnership with Farm Fresh Clothing.  The custom designed Belgian Linen Tote Bags, made through a partnership with Ankasa, are made in India and feature royal blue embroidered thread or royal blue sequins.  Each item features original artwork that says --  Smile…More --  created by 12 year old Luke Lori.  
The Smile Collection is the next step in her family’s commitment to support Operation Smile.  Lisa & Mat Lori were introduced to Operation Smile through their children’s surgeon in 2010, and in 2011 launched a project called The Three Little Bears, named after her children, to comfort children going into surgery on medical missions.  Since the program launched with best friend Kathy Van Zeeland, more than $1.5 million has been raised to provide life changing surgeries and give children teddy bears around the world. For more information about The Perfect Provenance, please contact info@theperfectprovenance.com or 917-543-5053.  Twitter @TPP1640, Instagram or Pinterest @theperfectprovenance; Facebook/The Perfect Provenance

Griffin & Zack Lori with Kathy and Bill Magee, founders of Operation Smile, Luke Lori

About Operation Smile -- Operation Smile is an international children's medical charity that performs safe, effective cleft lip and cleft palate surgery, and delivers postoperative and ongoing medical therapies to children in low and middle income countries around the world.   To learn more about The Three Little Bears, please visit www.operationsmile.org/bears

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