Last night in NYC, we had our LLC reunion and it was really nice to reconnect with old friends, I love PR people, journalists and event people. They are positive, pro-active people that are always ready to tackle another adventure.
I also announced a new program with a company Balsam Hill, a beautiful home decor company based in the Bay Area that makes the most beautiful holiday decor. The idea came from a former colleague of mine who I worked with in San Francisco at Edelman Public Relations who now has her own company. It is so nice to have many of my former colleagues reach out to me to ask how they can help Operation Smile. #celebritiesforsmiles is outlined below! If you are a publicist and want to participate, please let us know!
This holiday season, Balsam Hill (www.balsamhill.com), the leading retailer of holiday and Christmas home décor, and Operation Smile, the world’s largest volunteer-based cleft lip and cleft palate charity, are proud to announce that they will be partnering to give children around the world the gift of a smile for life with the #CelebritiesforSmiles campaign. Balsam Hill’s partnership with Operation Smile will include a minimum contribution of $25,000 to Operation Smile and we would love for you to help us make it so much more.
We are inviting more than 30 celebrities from fashion, art, film, sports, design, television and culinary arts to autograph Balsam Hill ornaments. The ornaments will then be auctioned off via a special landing page on eBay, December 1-8, 2014 and 100 percent of the funds raised will be donated to Operation Smile to provide life-changing surgery to children around the world.
We would like to invite your client to be a part of this incredible campaign and help us to change the life of a child and their family. Please join us by:
- Requesting a Balsam Hill ornament #CelebritiesforSmiles kit sent to you for signature and return via our pre-paid packaging.
- Tweet, Instagram or Facebook a photo of you and the campaign #CelebritiesforSmiles with your autographed ornament to help raise awareness for this campaign.
- Encourage friends and fans to bid on your ornament and spread the word on the auction via social media.
- Send us a photo of you with your signed ornament to be featured on Balsam Hill and Operation Smile’s web sites and Facebook pages to help drive bids.
I have enclosed additional information on Operation Smile’s global work for your review. In order to start promoting this campaign heavily in November, please advise if you would like to participate by November 25th. With your support, help us make this holiday season brighter with the gift of a smile. If you have any questions regarding the campaign or Operation Smile, please contact Jennifer Faulkner at 415-420-1001 or email@example.com or Robyn Elefane at 310-598-9960 or firstname.lastname@example.org.